Pete Eshelman

Non-voting, Ex- officio Member

This is an Outdoors Guy! He is the Director of Roanoke Outside and has really worked to create Roanoke as an outdoor destination. His work has changed the region’s community narrative to one that places a high value on the outdoors.

Over the past 20+ years, Pete has worked at the intersection of economic development, placemaking, and branding—helping turn overlooked assets into real advantages. Whether it’s attracting talent, landing investment, or building a region’s reputation, he is all about creating momentum through partnerships, big ideas, and clear direction.